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About Miele

About The Brand

In many countries, Miele is the most coveted brand in the industry. In its home market in Germany, Miele was even voted 'best brand ever’, across all product types. Miele customers have high expectations for performance and environmental features of their appliances. People who buy Miele are quality conscious and have style.

Miele Convenience

Using a Miele is both easy and fun, whether via rotary switch, discreet sensor controls or a high-resolution touch screen like the one on your smartphone. Also Miele incorporates convenient and reliable automatic programmes on board both laundry and kitchen appliances – success is guaranteed. Make life easier for yourself with Miele!

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Miele Design

Miele believes in clean lines and timeless elegance. Nowhere else will you find such a comparable range of built-in kitchen appliances, with consistency in Design lines and colour options, to suit the most diverse of interior designs and kitchen furniture fronts. Great care is taken to coordinate appliance design across the range. Whatever the style of your kitchen: Miele is the perfect match.

History

The Miele and Zinkann families have shaped this company for more than 100 years. In 1899, with four lathes and one drilling machine, engineer Carl Miele and businessman Reinhard Zinkann founded a company manufacturing cream separators in Herzebrock, Germany. Their guiding principle became the business philosophy: "Immer besser" – which translates as Forever Better.

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Philosophy

Miele has been an independent family-owned company since its establishment in 1899 and is equally committed to its owners, employees, customers, suppliers, the environment and society. Miele offers products that set the standards for durability, performance, ease of use, energy efficiency, design and service. This corresponds to the guiding principle "Immer besser" (forever better) which the founders Carl Miele and Reinhard Zinkann printed on their first machines - and which characterises Miele to this day.

Miele Quality

For more than 100 years customers have trusted Miele and relied on our appliances. We are the only manufacturer to test our washing machines, tumble dryers, dishwashers and ovens to the equivalent of 20 years' use. Once a Miele, always a Miele: Miele customers around the world remain loyal to Miele and recommend Miele to others. Looking to the future, we promise not to entertain any compromises when it comes to the dependability and durability of our appliances.

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Miele Servives

Miele customers enjoy preferential treatment thanks to our fast and efficient after-sales service. Our after-sales service has been voted best in industry many times over. Miele will gladly make a home visit should you need personalised instructions on appliance use or professional cleaning of your machines. We will always be there for you. That’s a promise!

Miele Technology

Miele stands for excellent results combined with the lowest possible energy consumption. This goes for the hygienic and gentle care of your laundry, your flooring and your crockery as well as when conjuring up exquisite culinary delights. The key to this is a wealth of innovative features available only from Miele. This is borne out by numerous first places in leading product tests conducted around the world.

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Sustainability

At Miele sustainability is enshrined in the company values and traditions and forms the foundation for its long-term corporate success. Miele is a member of the UN sustainability organisation, Global Compact and a signatory of the “Diversity Charter”. In addition, every two years Miele publishes a sustainability report.